At present, the country to vigorously promote the construction of energy-efficient, central air-conditioning into the current great force in the development of building energy saving service industry in 2015, will lead to the rapid growth of the total demand of central air-conditioning products. Is expected by the end of 2015, building energy-saving market scale will reach 60 billion yuan, energy-saving central air-conditioning market will reach 24 billion yuan.
Facing the construction of energy-efficient central air-conditioning market "blue ocean", the number of air-conditioning brand have to force the central air-conditioning industry, to accelerate the expansion of production scale and market share, gradually complete the layout area, trying to in the future market competition from the size and strength, continues to lead.
It is reported that the Ministry of housing has been initially identified nearly 40 cities in the country as the "Twelfth Five Year Plan" period, the public building energy saving reconstruction the key cities, each city within the next two years completed the transformation of the construction area of not less than 400 million square meters. Thanks to the construction of energy-saving of strongly promoting, not only the central air conditioning host will usher in a new growth point, part of the air conditioning equipment benefit in energy saving and environmental protection policy, market share is expected to maintain steady growth. The central air-conditioning industry chain or will usher in new opportunities for development.
Many brands of air conditioning have been involved in the central air-conditioning industry, seize market opportunities. The size of the market will increase into the business income, depending on the air conditioning enterprise can work well in technological innovation and product service, win the trust of users and market share. The central air conditioning enterprises in China should follow the market demand, actively change ideas, product and technology innovation.
With continuous expansion of the central air-conditioning market, products will be more popular, air-conditioning business in addition to constantly improve the technological innovation capacity, excellent quality and perfect services, but also pay attention to the marketing channels of more attack. In 2012, under the background in the entire air-conditioning market, slow growth, despite the central air-conditioning market remained strong growth trend, but inevitably will suffer the market impact, is expected to 2012 will show a massive, depth of stronger competition in the channels.
At the sight of the building energy efficiency market opportunities at the same time, must also be clear central air-conditioning market size increase amount can be transformed to corporate earnings, depending in air conditioning enterprises can down-to-earth to do technical innovation and product service, win the trust of customers and market share. Enterprises in expanding production capacity at the same time, also need to take a variety of marketing strategies, including: product strategy, price strategy, service strategy and the use of different sales channels to win the market.